Did you know that 95% of adults online, between the ages of 18 and 35, are most likely to discover a brand on social media?
Still not sure why you need to up your social media game?
Let us give you 5 more reasons that will be sure to convince you.
#1- Word of Mouth, but instead of ten people they are talking to hundreds!
It is no secret that the most organic way of gaining popularity and winning someone’s favor is through recommendations from people they trust.
71% of the people who have had a good experience with a brand are likely to recommend it to others.
Social media allows a good review to reach a much wider audience. If you are present online, the user will probably tag you. You can share that review on your own profile. This achieves two things:
- The reviewer gets recognition from a brand they appreciated
- You get an honest review to encourage hundreds of others.
It’s a win-win situation.
This brings us to the next point.
#2- Build a strong relationship and win long-term customer loyalty
The main appeal of social media for businesses is the chance to talk to your clientele directly. A lot of brands through smart customer service strategies have built a strong reputation for themselves on social media.
63% of social media users expect customer service from brands on these platforms. A lot of them (90% actually) reach out to brands on social platforms too.
Even a bad review or a potentially hostile situation can be turned in your favour too with the right approach on social media.
Remember, the world is watching. So this is really your chance to make or break your brand image.
Here are some quick tips to encourage healthy customer relations:
- Respond to queries
- Respond to negative criticism and offer to resolve the issue privately
- Appreciate positive reviews
- Participate in discussion related to the type of service or product you are offering.
#3- You can set yourself apart
While traditional forms of marketing also offer some room to set yourself apart from competition, the possibilities are endless on social media.
It really allows you to mark your brand personality and go to any lengths to see your vision through. You don’t just show who you are through your products, but through social posts, and interactions with customers as well!
So go all out and explore your options.
#4- It is incredibly cost-effective
The cost per thousand impressions on social media comes to about $2.5, while on TV it is $28 and in a magazine or newspaper, it is $16.
It is a lot cheaper to run ad campaigns on social media than it is on traditional publishing channels. Posting and running a business account, on the other hand, is practically free.
You are only required to pay if you hire a service.
#5- It offers greater outreach
There are over 3.3 billion people on social media.
Let that sink in.
In 2019, TV viewing came further down and social media usage went up, and this trend is expected to continue to grow. Most people watch TV shows on the internet too now.
Advertise to people where they are. That is your best chance at getting their attention.
Social media is the way forward in marketing. Developing a strong strategy is the key to unlocking all its potential.
If you are looking to build a strategy that serves you well as it continues to take over traditional marketing channels, you better get on it today!
